Microsoft claims Bing isn’t even a search engine — it’s a “decision engine.” What that means isn’t exactly clear. Bing seems to work the same way Google does: type in some keywords, it gives you some Web results. But the marketing shows signs of gaining traction. According to the media-metrics firm comScore, Bing captured 8.9% of the search-engine queries in July, a tiny increase from 8.4% in June. “All of us in the search industry were surprised by Bing,” says Anna Patterson, a former Google engineer who has since gone on to found Cuil (pronounced Cool), one of the many smaller search start-ups in Google’s shadow. “It’s the first time you have someone with deep pockets that’s willing to lose money in order to compete with Google, and they’re willing to stick with it over the long term.”
via TIME.
